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Modernized a WordPress Health and Fitness Publishing Portal

A WordPress upgrade, tailored theme and plugin work, performance improvements, and advertising integration helped a US health and fitness publisher move its customized website into production.

Healthcare Publishing Aug 6, 2021 3 min read
Illustration representing WordPress customization for a healthcare publishing portal.
Illustration representing WordPress customization for a healthcare publishing portal.

Challenge

A US health and fitness publisher had a WordPress portal with a custom theme and several downloaded plugins. The team needed deeper customization, additional functionality, and faster page delivery before moving the site into regular production.

Approach

Batoi upgraded WordPress and its supported plugins, then tailored the publishing experience through theme functions, action hooks, filter hooks, and selected plugin customization. Advertising integrations were also added to support the publisher’s revenue model.

This historical publishing modernization aligns with the Build and Integrations responsibilities of today’s Batoi Platform.

Outcome

The customer moved the customized publishing portal into production and could continue operating it as an online magazine. The engagement also established a support path for resolving technical issues as the live site evolved.

“Batoi has been instrumental in successfully getting my website to production.”

Thomas Grow, Director, Inove' International, LLC
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