Challenge
An emerging story portal needed to support higher traffic while reducing the amount of data visitors downloaded. The site was already in production, so the engagement focused on measurable performance improvements rather than a complete rebuild.
Approach
Batoi assessed the existing pages and server behavior, then concentrated on the largest sources of avoidable delay:
- HTTP compression for supported responses;
- fewer requests through run-time aggregation and caching of CSS and JavaScript;
- smaller background assets and minified scripts;
- browser caching for content, images, and front-end resources; and
- server-side caching to reduce repeated database work.
Outcome
The portal loaded more efficiently and was about 20% faster in the documented test context. The customer retained its publishing workflow while gaining a stronger foundation for serving increased traffic.