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Streamlined an E-commerce Sales Workflow and Increased Sales by About 20%

A configurable sales-package, order-execution, and reporting application automated a complex e-commerce workflow, shortened the sales cycle, and contributed to an approximately 20% sales increase in the documented engagement.

Digital Services and E-commerce Aug 6, 2021 3 min read
Illustration representing an online sales journey and revenue improvement.
Illustration representing an online sales journey and revenue improvement.

Challenge

An online service provider sold packages with many changing parameters. Receiving, tracking, assigning, and completing orders required manual coordination, while account managers needed a reliable way to configure packages and report on completed work.

Approach

Batoi first mapped the customer’s sales and fulfilment process, then delivered a configurable application aligned with today’s Batoi Platform. Three connected modules supported the complete flow:

  • a package-management area for creating and revising offers;
  • a storefront and initial order-capture flow; and
  • an account-management workspace for executing orders and preparing reports.

The modular structure allowed the customer to adjust the process as its services changed.

Outcome

  • Back-office order handling moved into a repeatable digital workflow.
  • Account managers gained clearer ownership of fulfilment and reporting.
  • The customer reported a faster sales cycle, improved productivity, and an approximately 20% increase in sales during the documented engagement.
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