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Combined Content, Ticketing, Streaming, and a Paywall for a Sports Event Organizer

A mixed martial arts event organizer replaced a static website with connected content publishing, ticket sales, live streaming, paywall, hosting, and participant-profile workflows.

Sports and Entertainment Sep 8, 2024 3 min read
Event and live-streaming imagery representing the organizer's content and audience experience.
Event and live-streaming imagery representing the organizer's content and audience experience.

Challenge

A mixed martial arts event organizer operated a static website that could not support the digital experience it wanted to offer. The organization needed timely content updates, online ticket sales, live event streaming, paid access, and structured participant profiles.

Approach

Batoi delivered a connected public and operational experience with:

  • a content-management workflow for event updates;
  • online ticket booking and payment;
  • live streaming with paywall-controlled access;
  • secure, scalable hosting for the supported workload; and
  • profile management for fighters and event information.

The delivery and integration responsibilities align with Batoi Platform. The connected publishing, booking, payment, and event operations align with today’s Batoi Flex operating model.

Outcome

  • Internal teams could update event content through a managed workflow.
  • Audiences could purchase tickets and access live streams online.
  • Fighter and event statistics gave visitors more context before and during events.
  • The combined booking and payment journey simplified ticket purchasing.
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