PROBLEM STATEMENT
India's largest IT and Electronics event required a digital platform
tailored to foster productive engagement and networking among its vast
and diverse participant base. The key challenges included:
Facilitating B2B matchmaking and enabling seamless interaction
among prospective partners.
Simplifying the event management
workflow—specifically, organizing member profiles and managing
programs and meeting schedules efficiently.
Providing a secure, scalable environment where attendees could
schedule meetings, collaborate, and connect based on mutual
interests and service offerings.
SOLUTION AND APPROACH
The customer used Batoi Bridge as a centralized solution to support
event B2B matchmaking and enhance stakeholder engagement. Key features
and capabilities implemented were:
Meeting Management: A secure
interface for efficiently scheduling and managing one-on-one or
group meetings, ensuring transparency and accountability in
communication.
Enhanced Program Hosting: Real-time sessions, meetings,
and networking events management with integrated event tools and
role-based access controls.
Secure Matchmaking and Networking: AI-assisted
recommendation engines for matching profiles based on offers,
needs, and strategic alignment - all under a strong data privacy
framework.
Private Marketplace: A members-only space where
participating businesses could showcase offerings and generate
leads in a secure digital setting.
BENEFITS FOR CUSTOMER
The solution significantly enhanced the value proposition of the event for
organizers and attendees alike:
Streamlined Planning and Execution: The platform simplified
logistical management while enhancing visibility, improving coordination,
and increasing engagement metrics during the event.
Integrated Collaboration Tools: Attendees and organizers could
collaborate directly within the platform, reducing dependency on external
tools and emails.
Promotion and Awareness: Participating businesses gained access to a
broader and more targeted audience, improving their brand exposure and
interaction with potential partners.
Community Engagement: A digital ecosystem was fostered to promote
ongoing interaction and collaboration among members beyond the event
timeline.