When most people think of digital publishing, their mind goes straight to blogs and ebooks. However, while blogs and ebooks form a large part of the digital publishing landscape, you'd be surprised at all the forms digital publishing can take. In simple words, digital publishing encompasses the distribution of any content via digital channels. This means e-magazines, games, apps, podcasts, long-form scientific journals, newsletters, advertisements, and company reports are also examples of digital publishing.
Today, there's no doubt that the world is going digital, and forward-thinking companies need to shift focus from traditional publishing to digital publishing. However, many companies are still confused about how to manage digital publishing effectively. For example, how do you push updates quickly? How do you ensure that your chosen tools meet your audience and company's needs? Today we'll be answering these questions and more.
Today, more and more companies are moving towards using a digital publishing platform over working with a traditional publishing house. DPPs are software solutions that enable companies to create, edit, and publish content online. In addition, they often include several dedicated features that allow you to communicate your message to grab your reader's attention and track user interactions, and more. And lastly, they're typically cloud-based, which means you can assess them from anywhere and don't have to worry about managing storage locally.
Here are some of the top benefits of using digital publishing platforms:
Cost-effective: Since digital publishing eliminates many processes involved in traditional publishing, like printing charges, distribution costs, and all the many people involved, it's typically much cheaper.
More Interactive: Digital content often allows users to experience media in the way that makes the most sense to them. For example, with an ebook, they can change the font and text size. Moreover, digital content offers a more rounded experience. Users can move from one piece of content to the next.
Editing after Publishing: With digital publishing, you can always edit your content in the future and republish it. This means you don't have to worry about outdated versions of your content floating around and detracting from your current message.
Low code platforms are the best way to go, whether you're looking for a dedicated and comprehensive DPP or a more basic tool designed for one purpose (for example, graphic design). Low-code platforms are designed to allow you maximum flexibility and control in design without needing the coding skills typically required to do this.
Looking beyond the tools and to the techniques, there are several things you can do to ensure your digital publishing efforts resonate with your audience. For example, you must always follow your existing brand guidelines so you offer a consistent experience. Users should be able to rely on your messaging and instantly know when they are looking at your content.
You also need to make sure you focus on your existing audience as well as attracting new readers. Remember, drawing people in is great, but you want to make sure they stick around - 80% of profits come from just 20% of existing customers.
It's also a good idea to be open to new forms of digital content. For example, if you typically only post blogs or share PDF whitepapers, you might want to consider how you can incorporate video into your digital assets.
It can often be tempting to go with the biggest tool on the market or the tool with the nicest UI, but if you want to get the most out of your publishing tool, you need to consider other things too:
Team Collaboration: Does the tool allow various teams to collaborate and communicate when creating blogs, graphics, and video?
Ease of Use: Can everyone expected to use the tool easily get to grips with it? If a tool is overly complex or confusing, marketers and designers won't want to use it.
Workflow Compatibility: Does the tool align with existing and already established workflows in your organization? Is it comfortable to use? Does it promote creativity?
How Much You Will Use the Tool: If digital content is a significant part of your engagement strategy, it might be worth spending more money on a tool that will offer advanced features. In other words, don't just look at price but also the ROI.
If you need a DPP that can drive engagement, boost conversions, and improve your brand reputation, all without the need to be a tech expert, then Batoi's digital publishing platform can help. You can find out more about our service here.