Let me put away any fear that you may have about creating a website on your own. As technical and challenging as it sounds, it is perhaps not hard to get your website started. Yes, you read it right! It is no rocket science, and you can do it yourself without being tech-savvy. Thanks to super web 4.0 technology and open source free to use software options available.
Simple or complicated, before you even begin to create a website, you should determine the purpose of your website. You must know what you want to achieve from the website – is it for creating a blog or creating an online presence, or will it be like an online store for selling products, etc. The purpose might vary.
Simple or complicated, before you even begin to create a website, you should determine the purpose of your website.
A business website usually provides general information about the company, its offerings and a direct platform for conducting transactions. Whether you create a simple website or a complex e-commerce site, the most important thing you must do is simply describe what your company does. And where? On the home page itself. Don't make your visitors or potential customers circle to discover your company’s products or services. They won’t stay on the website for long if the essential information is challenging to find.
While creating a website, you must keep a few things in mind:
- Technical aspects: Domain name, browser, hosting server space, etc.
- Common platforms: Content management (WordPress or Drupal), e-commerce (Shopify or Magento) and payment gateway (BillDesk or CCAvenue).
- Website design: Common elements like navigation, the home page, about us, contact us, products and services page(s), search box, social media handles (Facebook, Twitter, LinkedIn, Instagram).
- Original content: Be 100 per cent sure that you do not copy-paste content or the name of your website that resembles any other website. As soon as you decide on a name, and begin designing, get the name copyrighted to avoid legal hassles.
- Good user experience: Create appealing design, use readable fonts, clear and attractive images, keep user-friendly navigation, a more straightforward hierarchy of categories and subcategories, proper content layout.
Once your website is ready and live, the next important task is to bring visitors to it. You must take simple steps to achieve this:
- Optimise the website for quick loading.
- Keep the design simple.
- Focus on meaningful content and display them on the first page.
- Keep comfortable and logical page navigation – don’t make your visitors overthink.
- Make the website compatible across all common browsers.
- Make the website adaptable for smart devices.
- List the website on local listings and social media like Justdial, Yellow Pages, Twitter, Facebook, etc.
- Include a description, add reviews, location, images, timings, etc., while listing on public platforms.
All these steps are essential in popularising your website. However, some don’ts must be considered while creating a website as well:
- Never use unstructured pages for showcasing content.
- Never run irrelevant ads on your website. Ads are distracting and can drive away your visitors. For example, a laptop company’s website showcasing cars will not be appreciated by visitors.
- Never take your customers to redundant pages – ‘page under maintenance’ or ‘page under construction’ or ‘details coming soon, etc.
- Never create pages that have broken or non-responsive links.
There is no second thought about the benefits a good website can provide. The biggest of them all is the ability to reach out to more prospective customers beyond your city or even your country. It also helps in getting more leads for a business. The products and services are available for purchase to potential buyers round the clock. Besides, a website enables information exchange virtually with prospects. This, in turn, reduces the operating cost of running your business.
In a nutshell, it had never been more critical to create a website for doing business online, like in today’s hyper-digital world. With the power of social media, you can reach out to the masses and generate traffic for your website. In the process, you can also use analytics to customise offerings that are closer to the requirements of your target audience.
However, it is also imperative for any business to also keep its website secure. The visitors to your website should feel safe when they transact on your website. Ultimately, protecting the sensitive personal information of buyers or visitors of your website is your responsibility. As a business, you must take reasonable security measures to keep the data as safe as possible.
As per the findings of a study done by a leading market research company, businesses, small and mid-size companies, that have a functional website grow 55 per cent faster with 100 per cent greater reach to the target audience and revenue growing twice quicker than those who do not have any online presence. This reinforces the importance of having an excellent user-friendly website for embarking on a digital marketing journey.