Advertising will be required for any new dropshipping business. Good advertising separates successful companies from those that are doomed to fail from the beginning. A winning product may not go viral and take off simply because the advertisement created for the product is of low quality, resulting in negative returns on investment, thus accelerating the downfall of businesses. On the contrary, companies with mediocre products can perform well with the right advertisements to effectively tap on emotions and human psychology to generate high volumes of sales and return on investment. Aside from creating the proper publicity, you will need to learn how to properly test them and know which platforms are the best for advertising your product. In this book, you will learn the basics of how you can start advertising for your dropshipping business online to drive traffic to your website and potentially convert visitors into paying customers.